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How Would You Like More Cases, Work Less Hours, And Be More Profitable?

  • What if you could easily get more new leads…
  • Convert more of them into cases…
  • And do it automatically…
  • Quickly…
  • and cost effectively…?
  • Sound far fetched?
  • It’s not…
  • Let me show you how…


How Are Your Clients Already Finding A Lawyer?


Search Engine


Online (Non-Search)


Yellow Pages



Ken Hardison, PILMMA Founder

  • #2 Amazon best-seller list
  • Twice built a 7 figure practice
  • Helped 1000’s of PI lawyers

The Number 1 Secret To Profitably
Attracting Clients Quickly


Dear Fellow Attorney,

What if you never had to worry again about where your next client would come from?

What would life be like if it were easy?

What if you could generate clients at will? With a proven machine?

Does that sound far fetched? If so, I know exactly how you feel.

In 1996, I was a small struggling solo attorney. I’ll never forget the horrible feeling of a knife twisting in the pit of my stomach. Why?

My client Dave hired another lawyer “because he was on TV”. (PS The lawyer had never even tried a case.)

That day I swore! I would NEVER… EVER lose another case again.

That’s when I discovered a secret strategy. I’m thrilled to share it with you…

Good news for you. The internet has leveled the playing field.

Let me show you it works step by step. You’ll see exactly how you can leverage the internet using proven techniques.

Here’s a Small Sample of What You’ll Learn

  • How to laser target clients while they’re actually at the hospital using “geofencing”
  • The common mistakes almost every law firm makes with their website
  • How to build a real following and engage on social media
  • Learn which online marketing technique is driving the best cost per case
  • Three small changes that will drive tons of traffic to your website
  • How to reach people with one Facebook ad for dirt cheap
  • How to use autoresponders to double your online conversions
  • The secret to leveraging “amateur” videos that make the phone ring
  • How to create homepages that turn visitors into signed cases
  • Stupid SEO mistakes that are costing your business
  • Generating buzz-worthy content to boost word-of-mouth and increase referrals
  • How to find worthy online vendors (who won’t rip you off…)
  • How to create your ideal online reputation with 5 star reviews
  • What you must do after the lastest Google update to be successful
  • Discover 3 secrets guaranteed to increase your conversions
  • Learn the one thing missing from your marketing that will increase your leads almost overnight
  • …and much, much more



Never Worry About New Clients Ever Again

Dear Fellow Attorney,


You’re either:

1. A beginner to the Internet marketing game


2. You’ve been a student of the game for quite some time – and your law firm already generates a healthy dose of online leads that regularly convert into clients. (Your healthy dose of leads will eventually disappear if you don’t keep up with the changes!)

No matter which one you are, a newbie or an old pro, this Boot Camp is for you.

I’ll explain why…

As you know, the Internet changes and it changes fast.

Your clients and potential clients change just as fast as the Internet does. Two years ago, people consumed the Internet differently than they do today. There have even been a number of changes within the past year!

So how can you and your law firm keep up with these drastic changes?

OR better yet – how do you stay ahead of the changes and dominate your competition?

If you’re a beginner, CONGRATULATIONS! You’re going to start fresh, learning the most current and powerful Internet marketing strategies a law firm can have at their disposal…

If you’re a lawyer who thinks your firm already has a handle on Internet marketing and how to best generate, convert and manage relationships with clients online – this is where the fun begins for us.

Mission Statement

Our mission is to transform the lives of 5000 injury and disability law firm owners from a life of frustration, overwhelm, and overwork to one of super profits, high productivity, and a balanced life.


To be the best and most sought after resource for marketing and managing law firms, because we love helping attorneys become successful more than anyone else. We are not tactical. We are strategic and here for the longhaul. Our passion for your success grows every day and we want to be there every step of the way. It’s our sincere commitment to provide red carpet treatment to every member from day one. We nurture your businesses as if they were our own and we expect them to grow as such. Our nature is to be steadfast so even when you aren’t sure of your next move, we are. The trust we build with each client means more to us than anything else we do. We are dedicated to ensuring that your success is above and beyond what you ever imagined. Without you, we do not exist. Without your success, we are nothing.

PILMMA’s Core Values

As we grow, it has become more and more important to explicitly define the Core Values from which we develop our culture, our brand and our business strategies. These are the Ten Core Values we live by:

  1. Deliver WOW! Client Service
  2. Embrace and Drive Change
  3. Create a FUN Work Environment
  4. Be Adventurous, Creative and Open-Minded
  5. Pursue Continuous Growth and Education
  6. Enable our Members to Become Successful High Performance Law Firms
  7. Under-Promise and Over-Deliver
  8. Create And Nurture Relationships with Open and Honest Communication
  9. Treat Others as You Want to be Treated
  10. Build a Positive Team that is Passionate and Determined

It’s A Boot Camp For A Reason

Are You Ready?

We’re going to break you down – strip you of everything you thought you knew about Internet marketing – then build you back up (just like a drill sergeant) and turn you into a lean-mean-legal-internet-marketing-machine.

New Clients In 2 Days

By the end of the 2-day event, you’ll know all the big things that make the big differences in your law firm’s web presence. You’ll also know all of the little things that matter and open wide the BIG door to increased new client acquisition from Internet marketing.

Results Guaranteed

They say it takes 10,000 hours to become an expert…hogwash.

You’ll be able to call yourself an expert by the end of this event.


Figuring out where to invest your Internet marketing dollars doesn’t have to be a mystery, but in order to make truly educated decisions, there’s a lot you need to know.

Bootcamp Countdown








Join Us In The Sunshine State!


Embassy Suites by Hilton Fort Lauderdale 17th Street

Cruiseport Executive Conference Center
1811-1815 Cordova Rd, Fort Lauderdale FL 33316

Reservation Number: 954-315-1326



Check-in: March 8th, 2017

Check-out: March 10th, 2017



Internet Domination Bootcamp Agenda

Thursday March 9, 2017

8:30 am – 9:00 am

How This Event Is Different – Ken Hardison

9:00 am – 10:15 am

How to Convert Your Website Visitors
Into Paying Clients – Frankie Fihn

10:15 am – 10:30 pm


10:30 am – 11:30 pm

Facebook Ads – How to Create Them, How to Effectively

Leverage Them to Get New Clients – Luke Russell

11:30 am – 12:00 pm

“Alexa: Find me a lawyer” How Voice Search is Reshaping the Client Journey – Tanner Jones

12:00 pm – 1:00 pm


1:00 pm – 1:50 pm

Secrets to Creating Ads and Lead Magnets That Convert – Ken Hardison

2:00 pm – 3:00 pm

Creating Effective Automated Auto Responders – The
Nuts and Bolts of Creating a Killer Follow-up System – Billy Fansler

3:00 pm – 3:15 pm


3:15 pm – 4:00 pm

5 Proven Techniques to Increase Your Websites ROI – Jay Berkowitz

4:00 pm – 5:00 pm

The Skinny on Search Engine Optimization – Seth Price, Esquire

Friday March 10, 2017

9:00 am – 10:15 am

Why Landing Pages Are Essential to Successful Online
Marketing (The Why, What and How of Landing Pages) – Frankie Fihn

10:15 am – 10:30 am


10:30 am – 11:00 am

How to Choose Online Vendors Who Won’t Rip You Off – Ken Hardison &
Frankie Fihn

11:00 am – 11:45 am

Secrets of A Successful Blogging Lawyer – Matthew Dubin, Esquire

11:45 am – 12:00 pm

Remarketing Strategy – Frankie Fihn

12:00 pm – 1:00 pm


1:00 pm – 2:30 pm

7 Ways Attorneys Can Leverage Video to Attract Bigger and Better Cases – Michael Mogill

2:30 pm – 3:00 pm

Online Reviews – Successful Strategies Used By A
Practicing Lawyer – Greg Herrman, Esquire

3:00 pm – 3:30 pm

Geo Fencing – Revelations from an Attorney Who
Actually Uses Geo Fencing to Get New Clients – Justin Lovely, Esquire

3:30 pm – 4:30 pm

Kill Your Blogs and Get Ready to Pay Up for Local Results: Evolution of Your Online Strategy – Tanner Jones

4:30 pm – 5:00 pm

Creating An Online Marketing Plan – Ken Hardison

Meet The Speakers

Ken Hardison

ken-hardison-150x150Ken Hardison practiced Injury and Disability Law for over 32 years and built one of the largest Personal Injury Law Firms in the state of North Carolina.

He still actively participates and consults his former partner, Ben Cochran, regarding the marketing of the firm. Go to to learn more about the law firm Ken helped build.

In addition, Ken recently sold his small Social Security Disability Firm (Carolina Disability Lawyers) in Myrtle Beach, SC.

Ken attributes his success to his persistence and willingness to try new things, primarily in marketing. Ken has had proven success with his firm and in 2009 decided to share his knowledge with other lawyers.

This led to the creation of PILMMA (Personal Injury Lawyers Marketing and Management Association). PILMMA is the only legal marketing and management association exclusively for Injury and DisabilityKen Hardison Lawyers.

Ken is a native of Dunn, North Carolina. He graduated Cum Laude from Campbell University in 1979 and from Norman Adrian Wiggins School of Law in 1982.

Ken is also the author of numerous books like “How to Effectively Market Your Personal Injury Law Practice in the 21st Century”, “Under Promise Over Deliver: How to Build the Preeminent Law Firm in Your Market”, “Systematic Marketing” and many more.

He frequently addresses other lawyers and professional organizations focusing on marketing and managing contingency-based law firms. Ken is an accomplished speaker, legal coach, copywriter and lecturer.

It has become Ken’s mission to teach Personal Injury and Disability lawyers how to market, manage and grow their practices through their involvement with PILMMA.

Frankie Fihn

frankie-fihn-pilmma-summit-speaker-bandw-150x150Frankie Fihn is a marketing nerd who is best known for helping his clients on Oprah, Dr. Phil, NBC News, ABC News, National Geographic and many others generate over $20,000,000 in client fees.

He also is a featured author for Attorney At Law Magazine. Frankie is the Director of Marketing at PILMMA.

Luke Russell

luke-russell-150pxLuke W Russell is the founder of Russell Media. His experience in the legal and medical industries brings unique insight into communicating with people about their medical needs. His team focuses primarily on running Facebook campaigns online and the setup of necessary marketing assets. Having worked with the National Law Offices of Gacovino Lake for more than four years, Luke takes a no-BS approach and understands that impressions and clicks don’t mean anything unless conversions are happening.

Seth Price

seth-price-150x150Seth Price is the Managing Partner of Price Benowitz LLP, a mid-sized law firm headquartered in Washington, DC. Mr. Price manages a team of 17 lawyers at his full-service practice, which has offices in Washington, DC, Maryland, Virginia and New York.

Mr. Price is experienced in international legal marketing. After helping to launch in 1998, he went on to become known as one of the leaders in the legal SEO and PPC arenas.

In addition to managing Price Benowitz LLP, Mr. Price is the Managing Director of KMG Management, a company that develops and manages real estate and storage in the Mid Atlantic market.

Matt Dubin

matt-dubin-150x150Matthew D. Dubin graduated from Yale University in 1990 and received his JD from the University of Washington in 1995.

He founded the Law Offices of Matthew D. Dubin in 1998, and was one of the first attorneys in Seattle to have a website. Matt practices exclusively in personal injury, and he has represented thousands of people affected by almost every type of personal injury claim imaginable.Matt Dubin

After spending years honing his skills as a trial lawyer, Matt joined PILMMA in 2009, and shortly thereafter became a Platinum Mastermind member.

Since then, his practice has grown from a caseload of 80 to over 200, and his firm has grown from two people to six. Matt has tried nearly every marketing strategy to promote his firm, and he brings a unique perspective to the topic of law firm marketing and management.

Tanner Jones

tanner-jones-150x150As’s Vice President of Business Development, Tanner Jones oversees all business development opportunities for and their clients. He has the privilege of speaking with virtually every law firm that contacts and working with them to determine whether a relationship with their team will fit their goals and budget.

“ has been in business since 1999 and has been singularly focused on law firm Web marketing. We do not dabble in other areas in which we lack talent and resources. We focus on what we know best: Internet marketing for attorneys,” Tanner says.

Tanner frequently shares his insights on online marketing with the legal community. In addition to serving as a regular speaker at PILMMA and M&L conferences held throughout the country, he has spoken at the Attorney Breakfast Club (Miami-Dade Chapter and Broward County Chapter) and co-hosted webinars with Avvo, The Rainmaker Institute’s Stephen Fairley, Editor-in-Chief Cindy Greenway and Raleigh attorney / PILMMA founder Ken Hardison.
Tanner Jones
He also has been featured numerous times in Lawyers Weekly newspapers as well as Attorney at Law Magazine. Tanner is regular contributor to the online legal marketing blog.

A native of Waynesville, North Carolina, Tanner earned a degree in Business Management (with a minor in Economics) from Berea College in 2008.

He remained in the Berea community after graduation, where he lives with his wife, daughter and son and enjoys camping, hiking, fishing, hunting, golfing and playing “any other competitive sport available” in his free time.

Jay Berkowitz

Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty five years of business experience, Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald’s Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing and 10 Free Internet Marketing Strategies that went to #1 on Amazon for Small Business and Entrepreneurship.  He is the Founder and CEO of, a digital marketing and consulting business based in Boca Raton, Florida. He was the lead Subject Matter Expert and program faculty member for the University of San Francisco Internet Marketing Course and he is the host of the Ten Golden Rules of Internet Marketing Podcast. He has been profiled in the Wall Street Journal, The Business Journals and he was interviewed on FOX Business TV.

Mr. Berkowitz is a popular keynote presenter at conferences and events such as Inc 500, eBay Live, Affili@ Australia, Ad-Tech, Affiliate Summit, Webmaster World, The Direct Marketing Association, The American Marketing Association and The CEO Executive Forum. He is a Board Member for The Strategic Forum, a Founding Board Member of The South Florida Interactive Marketing Association, a Past President of the South Florida Chapter of The American Marketing Association, the Gold Medal winner at the Association of Women in Communications PR Olympics, the recipient of a SOFIE Award for Most Effective use of Emerging Media and a BERNAY’s Award.

Michael Mogill

img_8745-edit-mogill-highres-editMichael Mogill is the President and CEO of Crisp Video Group, a national legal video marketing company that produces high-quality and engaging legal videos for attorneys all over the country. Crisp Video is consistently recognized for creating engaging legal videos that help attorneys see a 2 to 10 times increase in case values. By simply bringing in higher-value cases, attorneys who produce videos with Crisp Video see an average return on investment of 300% and routinely double and triple their revenue — sometimes within just 6 months. He has been featured in Forbes, Avvo, ABA, PILMMA, The Huffington Post, and The Wall Street Journal.

“Since becoming a member, I can say that I have increased my caseload by at least 30%. In fact, managing the growth has been my biggest challenge right now. But that is a good problem to have. I am getting more cases, better cases, and all time high conversion rates!” Larry Disparti

Tampa, Florida

“Thank you for having us be part of PILMMA! I’ve been practicing and managing a law firm for 25 years. I started with 7 people and grew to 100 – so I thought I knew quite a bit about managing and marketing a law firm. My first PILMMA conference revealed how much I DIDN’T know. What a great experience on so many levels and again we look forward to a long relationship.” Samuel Pond

Philadelphia, PA

“By the way, I was skeptical about joining PILMMA over the years. I was even skeptical as I paid the money to join. However, after a couple of months as a Gold Member I am pleasantly impressed. The volume of materials, seminars, great ideas and etc. is phenomenal. Plus, the timing of the materials, seminars and ideas is about perfect in keeping me focused on growing my business. Thanks.” Mark Underwood

McKinney, TX

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